Terms of Reference (Why are we doing it?)

1. What are the objectives of the site? What is the business need to be satisfied?


2. The creation of a company web site can have many and diverse objectives, such as the promotion of its image by communications with customers or shareholders (shop window or publicity) or the sale of products or services (electronic commerce).

   We can distinguish between different forms of electronic commerce :

   1. The retail business which sells goods or services to consumers (Business to Consumer or ‘B to C’).
   2. Wholesale trade business where the company conducts business transactions with other companies (Business to Business or ‘B to B’).
   3. Trade owners, such as auctions or private classifieds (Consumer to Consumer ou ‘C to C’).
   
   
3. A statement that identifies the target users eg. Clients, members, professionals, shareholders, agents etc. Do its members share any common demographics, like age, sex, or a physical location?


4. What information do you wish to provide online? Will the site be concentrated on Brand, Product, Service or Public Relations?


5. Define a measure for total value and effectiveness of the site. What are the criteria for success?