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Referencing (How will they find our site?)

 This answers the question "How will people find our site?"
What domain name will best suit the site? The domain is the term used to designate the address of the website that allows its identification on the network. Reserving a domain name is therefore essential so that users can access the site.
What will be the advertising method? Should it be both active and passive?

Active or Paid Advertising

  1. Google Adwords or Bing. AdWords advertising program allows you to create and distribute your ad on Google search pages when searching for a user corresponds to the goods or services of your company. We choose a daily budget and you pay only when users click your ads. Study of keywords required.
  2. Stationery and business cards, newspaper ads, Magazine ads, TV campaigns, agencies, web directory. The reason of course is driving people to your site

Passive or Free Advertising

  1. Search engine (Google or Organic Bing). Optimization for search engines, also known as SEO (in English Search Engine Optimization) is a set of techniques to promote understanding of the theme and content of one or all pages of a website by search engines. These techniques are therefore designed to provide maximum information on the contents of a web page indexing robots search engines.

    The objective of this process is to guide the positioning of a web page in search results of engines on keywords corresponding to the main themes of the site. It is generally considered that the positioning of a site is good when it is positioned (ranked) in one of the first ten responses of a search on keywords to precisely match its theme.
  2. Blog, forums and social networking - Facebook, Twitter, LinkedIn. In all these places made a reference to your site. Google and these will increase the organic ranking of your site.